On Thursday evening, BMW M GmbH unveiled the high-performance car that will be awarded as the BMW M Award prize at the end of this season: the all-new BMW M5. The groundbreaking, innovative vehicle was unveiled during the Austrian GP by Dan Rossomondo, Chief Commercial Officer at MotoGP rights holder Dorna Sports, and Axel Mittler, Marketing Manager MotoGP at BMW M GmbH.
Axel Mittler, Marketing Manager MotoGP at BMW M GmbH: “The all-new BMW M5, following the BMW XM Label Red from the 2023 season, is the second BMW M Award winner’s car with an electrified drive system. It represents BMW M’s enthusiasm for future technologies. The new BMW M5 is the current flagship of our model lineup and only had its world premiere a few weeks ago. We are very excited to present this brand-new high-performance model as the winner’s car in the BMW M Award even before its market launch. It’s going to be an exciting race for this award, and we wish all the MotoGP riders the best of luck.”
Dan Rossomondo, Chief Commercial Officer at MotoGP rights holder Dorna Sports: “For more than two decades, BMW M GmbH has rewarded the winner of the BMW M Award with an amazing automobile, and the M5 this year is no different. Beyond looking spectacular, it is full of groundbreaking technology, which perfectly embodies what MotoGP also stands for: performance, passion, and innovation. The BMW M Award is a key pillar of our decades-long partnership, a highly coveted prize among our riders, and a testament to how much BMW M GmbH values their achievements on the track. We are eager to see who will be the proud owner of the new BMW M5 this year.”
